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Mike McRoberts Reflects on Māori Language Representation in New Zealand News: 'It Was Virtually Non-Existent'

2025-08-02
Mike McRoberts Reflects on Māori Language Representation in New Zealand News: 'It Was Virtually Non-Existent'
rnz

For four decades, Mike McRoberts has been a cornerstone of New Zealand's media landscape, gracing our television and radio screens with his familiar face and voice. From his early days as a sports reporter for RNZ to his lengthy tenure at TVNZ and Newshub, hosting shows including the coveted 6 pm news bulletin, McRoberts has witnessed – and now reflects upon – significant shifts in the way New Zealand's culture and languages are portrayed.

In a recent interview, McRoberts candidly discussed the historical lack of te reo Māori representation in mainstream news broadcasts. He poignantly stated, 'You could read the 6 o'clock news and not know anything about te reo Māori back then.' This observation highlights a period where the indigenous language of Aotearoa was largely absent from the national conversation, a stark contrast to the increasing visibility and celebration of te reo Māori in contemporary New Zealand.

McRoberts' career spans a period of considerable social and cultural change. He began his broadcasting journey at a time when inclusivity and diversity were not the priorities they are today. While acknowledging the limitations of the past, he also emphasizes the progress that has been made, particularly in recent years. The rise of Māori media platforms, increased demand for te reo Māori programming, and a growing awareness of the importance of cultural representation have all contributed to a more balanced and inclusive media landscape.

“It's wonderful to see the language being used so much more now,” McRoberts remarked. “There’s a real pride in te reo Māori, and it’s fantastic that younger generations are embracing it.” This sentiment underscores the broader societal shift towards valuing and revitalizing te reo Māori, a language that holds immense cultural significance for Māori and for New Zealand as a whole.

McRoberts’ reflection serves as a valuable reminder of the journey New Zealand has undertaken to become a more culturally aware and inclusive nation. It’s a testament to the power of media to shape perceptions and influence social change. His long and distinguished career offers a unique perspective on the evolution of New Zealand’s media and its role in reflecting—and ultimately shaping—the nation’s identity. The conversation continues, and McRoberts’ insights contribute to an ongoing dialogue about ensuring equitable and authentic representation for all cultures within Aotearoa.

As New Zealand continues to navigate its cultural identity, figures like Mike McRoberts, who have witnessed the evolution of the media landscape firsthand, provide invaluable perspectives on the progress made and the challenges that remain.

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